The San Francisco 49ers, in partnership with PepsiCo, have announced the implementation of reusable cups at Levi’s Stadium.

The initiative builds upon the venue’s sustainability reputation and expands on PepsiCo’s global efforts to advance sustainable packaging solutions while marking the company’s first reusable cup project with an NFL franchise.

The reusable cups debuted during the team’s first preseason game in the United Club and Graton Winners Club, which seat up to 6,500 fans combined. The cups can be easily returned to designated bins where they are collected to be sanitized and redistributed for reuse.

The program is projected to eliminate the need for tens of thousands of disposable single-use cups during the 10 home games at Levi’s Stadium this season.

“Sustainability has always been a core pillar of Levi’s Stadium, dating back to its early designs, and we are constantly trying to find new ways to reduce waste, consumption, and emissions,” said Kevin Hilton, 49ers vice president of corporate partnerships. “This reusable cup program not only reduces plastic waste, in addition to other behind-the-scenes practices, it also allows the Faithful to take an active role in our sustainability mission. We are proud to partner on this project alongside PepsiCo and appreciate their continued support of our sustainability initiatives.”

PepsiCo has engaged in several reusable cup efforts throughout the country. The company’s global sustainable packaging strategy includes a focus on reducing virgin plastic and designing packaging for circularity and supporting systems, such as recycling and reuse infrastructure, that can help reduce packaging waste.

“Advancing reuse requires collaboration and a systemic shift to help make the reusable option the most convenient and accessible option for consumers to enjoy their beverage,” said Burgess Davis, chief sustainability officer, PepsiCo North America. “Initiatives like this can provide important insights into how that shift can become a reality at scale while having an immediate impact in reducing waste.”

Bold Reuse is managing the collection, sanitization and redistribution of cups in partnership with Levy, the stadium’s hospitality provider.

The 49ers previously teamed with Levi Strauss to increase conservation efforts in the stadium. The team’s Faithful to the Planet initiative launched in 2023, dedicated to sustainability and environmental conservation. The initiative supports the restoration of redwood trees, removal of ocean-bound plastic from rivers and planting of new trees across Africa.

In August 2014, Levi’s Stadium became the first professional football stadium to open with LEED Gold Certification, the recognized standard for measuring sustainability for design and construction.

In celebration of Earth Day, the Atlanta Hawks and State Farm Arena have announced that they have reached a new sustainability milestone by diverting more than 10 million pounds of waste from landfills since May 2021.

The venue recycled nearly four million pounds of aluminum, plastic, glass and cardboard, composted over three million pounds of food and organic material and repurposed nearly three million pounds of electronics, clothing and other items.

“We are honored to serve as a community asset, not only in sports and entertainment, but also in sustainability,” said Sofi Armenakian, head of sustainable strategy for the Atlanta Hawks and State Farm Arena. “Ten million pounds is a huge number. This milestone is a testament to the power of collaboration — from our team members and partners to the fans who join us every event. Together, we’re proving that when a venue leads with purpose, meaningful environmental impact follows. We’re all part of the solution.”

Since May 2021, the venue has diverted a minimum of 90 percent of waste from landfills and in April 2022, the venue became the first sports venue in the world to receive TRUE Platinum certification for zero waste. The Hawks and State Farm Arena have also reduced waste by 651,209 pounds by eliminating paper tickets, individual condiment packets, disposable service ware and more.

“We are incredibly proud of to hit this 10-million-pound milestone,” said Andrew Saltzman, president of business enterprise and chief commercial officer for the Hawks and State Farm Arena. “Our success in sustainability is a credit to our partners who continue supporting our efforts, our employees who are driven to be leaders in the space and the fans who attend our events and appreciate the importance we place on taking care of the environment.”

The Hawks and State Farm Arena have built several sustainability partnerships in the community, including official aluminum recycling partner, Novelis, which sponsors the in-game segment ‘Recycle and Win,’ rewarding fans for correctly using the compost, recycle and trash bins.

The International Ski and Snowboard Federation and the World Meteorological Organization have announced a new partnership to raise awareness for climate change and the impact it has on winter sports and tourism.

The initial five-year partnership aims to help national ski federations, venues and race organizers better understand weather forecasting to manage natural and artificial snow. A webinar for all 137 national ski associations, as well as venue managers and event organizers, is set for November 7.

“Ruined winter vacations and cancelled sports fixtures are – literally – the tip of the iceberg of climate change,” said WMO Secretary General Celeste Saulo. “Retreating glaciers, reduced snow and ice cover and thawing permafrost are having a major impact on mountain ecosystems, communities and economies and will have increasingly serious repercussions at local, national and global level for centuries to come.”

In 2023­–2024, FIS organized 616 World Cup races among all disciplines, spanning across 166 venues. Twenty-six races were cancelled for weather-related reasons. As global temperatures rise, the International Olympic Committee has said by 2040 just 10 countries could have a “climate-reliable” outlook to host snow events at a Winter Games.

The 2022 Beijing Winter Games relied entirely on artificial snow to stage Alpine races. Saudi Arabia is creating a ski resort with a man-made lake near the futuristic city Project Neom and preparing to host the 2029 Asian Winter Games. Climate change also caused issues at the 2024 Olympic Summer Games in Paris as the city experienced high temperatures.

The organizations will work together to highlight the impact of rising global temperatures on snow and ice cover and to establish practical initiatives to strengthen scientific and sporting dialogue. This is the first time that the United Nations’ specialized agency has partnered with an international sports federation.

“The climate crisis is obviously far bigger than FIS — or sports, for that matter: it is a genuine crossroads for mankind,” said Johan Eliasch, FIS president. “It is true, though, that climate change is, simply put, an existential threat to skiing and snowboarding. We would be remiss if we did not pursue every possible effort that is rooted in science and objective analysis. This is what we are trying to follow and what is at the core of this promising partnership with the WMO.”

In Switzerland, the federal weather office has said Alpine glaciers have lost about 60 percent of their volume since 1850.

“The thawing of frozen ground in mountain, arctic and sub-arctic regions has direct consequences on the stability of infrastructures built on it, as well as contributing to increasing the amount of carbon in the atmosphere,” the WMO said.

The governing body for Formula 1 is partnering with UN Tourism to raise awareness of sustainable practices and the positive impacts on destinations.

The collaboration between UN Tourism and the FIA will contribute to advancing the understanding of sports tourism. The partnership was made official by the signing of a memorandum of understanding by FIA President Mohammed Ben Sulayem and UN Tourism Secretary General Zurab Pololikashvili during the Formula 1 Grand Prix weekend in Monza.

“This partnership with the UN is a testament to the FIA’s unwavering commitment to sustainable tourism and social responsibility,” said Ben Sulayem. “By aligning our global initiatives with the UN’s mission, we are not only promoting responsible travel but also setting new benchmarks for sustainability across all FIA events. Our dedication extends beyond advocacy; we are actively implementing sustainable practices, educating future generations, and driving meaningful change in the world of sports and tourism.”

The FIA has awarded over 40 environmental accreditations that focus on promoting eco-friendly practices in motorsport in recent years and achieved an 8.3% reduction in emissions per employee over the last five years. Alongside the memorandum and partnership, Ben Sulayem’s contributions were recognized with his appointment as UN Tourism’s ambassador for sustainable tourism in the category of Sport. The FIA works with members and championships to develop sustainable practices and activities, focusing on accelerating climate actions towards net zero, fostering sustainable and innovative solutions and inspiring sustainable practices.

“I am honored on behalf of the FIA to be appointed as an UN Ambassador for Sustainable Tourism,” he said. “The FIA has been a trendsetter in this field across sport, mobility and tourism. Together with our partners at the UN, I will ensure that the federation continues to focus on delivering vital sustainability solutions for all.”

Future Olympic hosts for both Summer and Winter Games are being taken along the inner workings of the Paris 2024 committee as part of the IOC’s Information, Knowledge and Games Learning program.

More than 400 officials from the Organizing Committees for Milano Cortina 2026, Dakar 2026 Youth Games, LA28 and Brisbane 2032, plus representatives of the newly elected French Alps 2030 and Salt Lake City-Utah 2034 Committees, are part of the program.

“The Observers Program is really an opportunity for future Organizing Committees to see and understand what goes on during the Games,” said Chris Payne, IKL Associate Director at the IOC. “Having an understanding of the scale and complexity of the Games is hugely beneficial in their own individual learning journeys, and this is consistently one of the most valuable learning programs we run.”

More than 80 activities have been planned across six tracks including observation of Games-time operations, expert-led presentations, roundtable discussions and various “Day in the Life” experiences with specific stakeholder groups. The IOC developed the program during preparations for the 2000 Games in Sydney, which led to the creation in 2003 of the Olympic Games Knowledge Management program.

“The Olympic Games Paris 2024 are the only opportunity for us to see the Summer Games in action, at scale and with spectators, prior to 2028,” said LA28 Chief Executive Officer Reynold Hoover. “The IOC’s Observers Program, in collaboration with Paris 2024, has been invaluable to provide our staff and partners with behind-the-scenes access and a massive amount of information on every facet of the Games, which will surely inform our own plans for 2028.”

Finalists Unveiled for Climate Action Awards

The IOC announced the names of the finalists for the annual Climate Action Awards, celebrating those within the Olympic Movement who are taking concrete measures to address climate change.

Supported by Deloitte, the awards encourage, recognize and reward projects from National Olympic Committees, International Federations and athletes aimed at reducing the environmental impact of sport.

“The Olympic and Paralympic Games Paris 2024 are not only a demonstration of athletic excellence; they also exemplify a strong commitment to sustainability,” said Jennifer Steinmann, Deloitte global sustainability leader. “We look forward to working with the National Olympic Committees, International Federations and athletes to support their efforts in furthering sustainable behavior change at scale.”

Among the nominees in the athlete category is U.S. mountain biker Christopher Blevins for the “Where do we land?” multimedia project that intertwines animation and spoken word poetry to delve into the urgent reality of climate change, launching in summer 2024.

The full list of finalists is here. Winners will be announced during UN Climate Week in September.

“Climate change is taking its toll on everyone and sport is no exception,” said Marie Sallois, the IOC director of sustainability. “The IOC Climate Action Awards aim to celebrate those that are driving climate action within the wider Olympic Movement. The high number and quality of applications we have received this year illustrate the progress made in addressing climate change across the Olympic Movement.”

3×3 Reach Broadens

There was plenty of debate within the United States about the performance of the men’s and women’s 3×3 basketball teams, with the men’s team not medaling and the women’s team starting 0-3 in group play before rallying to win a bronze medal after getting gold in Tokyo.

With Netherlands beating France to win the men’s gold medal and Germany beating Spain in the women’s gold medal game, it was actually what FIBA would have wanted in broadening the game.

“We have the example of Netherlands getting a medal now,” said FIBA Secretary General Andreas Zagklis. “We had an example of Latvia, which is now considered as a big power in 3×3 basketball. 3×3 has this democratic aspect to it, because of the smaller number of players we need to assemble as a team … 3×3 shows us that success is possible for everyone.”

Latvia’s men went through the group stage unbeaten but did not medal. The women’s bracket included Azerbaijan as well. Zagklis did mention after the competition ended that increasing the game’s spread to Africa will be a point of emphasis as well as increasing depth and prestige with the women’s world tour.

“Paris is not only a magnificent city, it’s a city that is passionate about basketball,” Zagklis said. “We’re very excited that in four years another big cosmopolitan and basketball-loving city like Los Angeles is waiting for us.”

ASM Global has named Lindsay Arell as chief sustainability officer for its collection of 400 venues including over 50 green certified venues, the largest portfolio of such properties in the world.

Arell has been pioneering sustainability efforts for the live event industry for two decades for professional sports teams, venues, and a wide array of events. After founding her own company Honeycomb Strategies, she led the development of the ASM Global ACTS sustainability plan.

Arell led the ISO 20121 certifications for Lincoln Financial Field and SoFi Stadiums, the first venues of their kind to be certified. She also founded the Sustainable Sport Index, the sports industry’s first global benchmarking project on the impacts of teams, leagues, and venues.

“I’m thrilled at the chance to spearhead ASM’s sustainability initiatives working alongside our teams and communities across our over 400 global venues,” said Arell, a past chair of both the Events Industry Council Sustainability Committee and ASTM Venue Sustainability Standard. “By providing our venue teams with the necessary knowledge and resources, we can accelerate the progress of our program significantly.”

Arell’s post is a key part of ASM Global’s sustainability goals, announced in 2023, which include the elimination of single use plastic as one of the pillars in the ASM Global Acts platform. Arell recently announced plans for ASM to join with r.World to quickly introduce reusable service ware in venues throughout ASM Global’s North American portfolio.

“As ASM looks to continue its leadership and commitment to sustainability, Lindsay, who is known throughout our industry as a thought leader, is the perfect person to assume this role,” said Ron Bension, ASM Global chief executive officer and president.

The National Olympic Committee of Costa Rica and the International Ski and Snowboard Federation, known as FIS, are the latest sports organizations to join as a signatory to the Sports for Nature Framework, which was launched last year at the UN Biodiversity Conference in Montreal and aims to increase sustainability, conservation and restoration of ecosystems by changing the way sports organizations operate.

Since the organization’s launch, 40 sports organizations from around the world have signed on. The Framework has four principles: protect nature, restore nature, green the supply chains and raise awareness. The group was developed by the International Union for Conservation of Nature, International Olympic Committee, United Nations Environment Program and the Secretariat of the Convention on Biological Diversity and is supported by Sails of Change. The initiative aims to help sports deliver significant action for nature by 2030 and beyond.

“Just like in sport, teamwork is essential to address today’s sustainability challenges, including the climate and biodiversity crises,” said Marie Sallois, IOC director for sustainability. “At the IOC, we are proud to have been able to bring together the key players in nature conservation IUCN, UNEP and CBD, supported by Sails of Change, to jointly develop the Sport for Nature Framework. We look forward to working together on its implementation, ensuring sport is part of the solution.”

As the UN Sustainable Development Goals Summit took place in New York City September 18–19, Sports for Nature partners called on organizations to contribute to global sustainability goals. Along with the Costa Rica NOC and FIS, other recent commitments to the framework include the Brazil Olympic Committee, Bundesliga club VfL Wolfsburg and the Israeli Water Polo Federation.

“Sports, nature, and climate are intertwined in a delicate state of play,” said H.E. Razan al Mubarak, International Union for Conservation of Nature president. “As we strive to address the challenges facing the world, let us embrace the power of sports not only to mitigate its negative impacts but also let us embrace sports to restore and champion nature and enhance the health and wellbeing of people around the world.”

The Sports for Nature logo was recently previewed and will be made available to sports signatories reporting on their annual progress. The results will then be reported to the Secretariat of the Convention on Biological Diversity, as a contribution to the Kunming-Montreal Global Biodiversity Framework, which was approved by more than 100 countries in December 2022.

“Sports for Nature aims to harness the power of sports to protect the nature it depends on as well as the communities where it plays,” said Dona Bertarelli, co-founder of Sails of Change. “Through this unique partnership, supported by Sails of Change, sports organizations have a pathway to contribute to local and global goals for nature. By joining this initiative, they can also access scientific guidance and tools to help them advance their sustainability journey.”

The Fédération Internationale de l’Automobile and Extreme E have partnered to create the first hydrogen off-road racing world championship with the inaugural season scheduled for 2025 while the existing Extreme E series will be a FIA Championship series starting in 2024.

The agreement is the first step in establishing a pathway for the hydrogen series, Extreme H, to become an FIA Championship. After the inaugural season is completed, should certain criteria be met the 2026 season would be a FIA World Championship event under a memorandum of understanding.

Extreme H would join the company of seven other FIA World Championships. Development of the Extreme H series is underway, with plans advanced to have a prototype launched later this year.

“Establishing alongside the FIA a world-first hydrogen racing world championship will be a momentous milestone for Extreme E and the new Extreme H series,” said Alejandro Agag, founder and chief executive officer of Extreme E. “Eventual accreditation as an FIA Championship and then an FIA World Championship means we would be amongst the top tier of global motorsport categories and Extreme H would be the first-ever world championship racing series of its kind.”

Agag said the two organizations started a conversation years ago about racing in extreme environments and showcasing the performance and innovation of E-SUVs.

Extreme E is currently an FIA International Series with world champions across multiple disciplines competing in the series since it launched just over two years ago. Extreme E — and Extreme H starting in 2025 — aim to minimize environmental impact while maximizing awareness, racing in places that have already been damaged or affected by climate change or human interference, and addressing issues facing the planet’s future. Extreme E been supported by Formula 1 stars Lewis Hamilton, Nico Rosberg and Jenson Button as well as the McLaren, Andretti and Chip Ganassi racing teams.

“We are excited to continue working with Extreme E on their journey to becoming an FIA World Championship,” said Mohammed Ben Sulayem, president of the Fédération Internationale de l’Automobile. “Using sustainable power sources in motor sport is the key objective of the FIA and part of our long-term strategy and this series is an ideal showcase for that. Hydrogen is an important part of that mix and we have developed a set of safety regulations for hydrogen-powered vehicles which is part of the FIA’s International Sporting Code.”

Leaving Montreal’s airport and heading north, what strikes you first is how progressively greener the scenery gets heading out of the city. On a busy Friday afternoon, it takes about two hours to reach the destination. Along the way, every building is a soft pastel with colored roofs straight out of a scrapbook of what you’d expect in a ski village of the Alps, with other lodging carved into the mountains in levels like staircases.

The center square at the top of the first incline of the village is off limit to cars, encouraging walking on the main boulevard, which is filled with restaurants, children’s clothing stores and fitness and outdoor gear shops. Restaurants, packed on this Friday night, offer pasta, seafood and an original take on the most Canadian of dishes — poutine. People who have finished dinner early wait for entry into the chocolatiers and ice cream shops for dessert.

This is Tremblant, a little village tucked into the Quebec mountains. For a first-time visitor, it enchants with a variety of outdoor activities geared toward a family weekend. On this weekend visit, it is home to not one but two Ironman triathlons, both a 70.3 and a full race. The weekend of competition, in this setting, also serves as a reminder of what could be forgotten and what could be endangered without a further focus on environmental sustainability.

Reprieve from ‘a tough summer’

Hop into the enclosed gondola and ride to the top of the mountain over Tremblant as the village drifts gently out of view. Rising into the mist, the landing spot for the gondolas reveals a social hall, food options and a tourist stop. There are also multiple hiking options depending on your level of fitness and interest.

Conditions the day before the races are perfect for the organizers and participants: Cool and rainy, a respite from a summer of heat, fire and distress throughout Canada.

Canadian wildfires this summer have charred more than 30 million acres. Burning twice as much land as any previous season (equivalent to the size of the state of Alabama), Canada’s national wildfire preparedness scale, which measures the need for firefighting resources, has been at Level 5 out of 5 since May 11.

“It’s been a tough summer,” said Pierre-Alexandre Legault, manager of membership, public relations and communications for the Tremblant Resort Association. “We feel like we’re always on the tips of our toes with the weather. (Today) we’re happy that we have this beautiful lake, great weather, no wind. It’s been tough but we feel like it’s not only Tremblant, it’s been everywhere in Canada and the States recently.”

The size of its destruction is approaching the entire area burned during the five seasons from 2018 to 2022 in the United States (38.2 million acres). The visit to Tremblant allows a spectator to watch two Ironmans because the 70.3, scheduled for June, was postponed due to poor air quality; on the same day Tremblant holds its events in clear conditions, a separate Ironman event in British Columbia is cancelled because of the fires.

“Our nature is very important for us,” said Julie Marchildon, marketing manager for Tourisme Mont-Tremblant. “We don’t have big issues right now, but we have to educate (visitors) and make sure they will respect our nature.”

Saturday night, the village is much quieter. And with good reason; the first race starts right at sunrise the next morning. The restaurants are fuller in the early evening; A Mano Trattoria was filled with pasta plates and pizzas on tables, some patrons drinking a glass of wine but most hydrating with water.

Tremblant burst onto the scene in 2012 as a popular triathlon destination thanks to the success of both the Ironman 70.3 and full Ironman. The region hosted the first Ironman 70.3 World Championship to be hosted outside the United States in 2014, ushering in the event’s global rotation.

“It’s like a city that arrives within a city,” Legault said. “It’s very good for the hotels, the restaurants, the shopping and commercial area. Then there’s people going to the municipalities and small towns around.”

The environment is one of anticipation (with a reasonable amount of nerves). Tomorrow’s dual races mark a landmark day for more than one reason — Ironman and Evenements Sportifs Mont-Tremblant have mutually agreed to discontinue the full race although the 70.3 will continue.

The rain mostly moved out of the region and instead the forecast for race day is sun with temperatures hovering in the high 70s during the middle of the day. And most importantly, clear air.

“We are very eco-responsible and Ironman is a very good event for that,” Legalt said. “Having people in these beautiful surroundings, pristine lake, the mountains we have, it helps showcase that we have to take care of these.”

International benefits of sports tourism

The Ironman has brought more than race weekend benefits for Tremblant. One athlete on Saturday at La Diable Microbrasserie, over a poutine lunch, mentioned how his family rented a house on the lake for two weeks to stay for vacation.

“Most of the athletes take more than just one day for the competition,” Marchildon said. “They come before, they stay after, they take time with their family because we know family is involved in the project. They just want to say thanks to their families and enjoy activities and take vacation at the same time.”

Plus there is the year-round visitation for the region thanks to additional facilities and the natural beauty of the area.

“(Ironman) did put Mont-Tremblant on the world map as an international event,” Legault added. “We were very well known as a tourist destination, a family destination, a summer destination. But now athletes come here to train and they bring their families. Even if they don’t race here, they train here.”

“We see more people do sports and are more active than before,” Marchildon added. “I’m sure the culture will stay here because it’s in our community, people are involved in the event.”

And now … the event. The full Ironman starts first with the professional female competition, followed by the other competitors. The race starts at Lac Tremblant, competitors racing into the water as the sunrise begins to paint the sky shades of pink with hundreds of fans gathered on the sandy shores. Competitors for both races — full and 70.3 — exit the lake at a different spot closer to the village, stripping off watersuits while scattering up the red carpet toward the transition area at the base of the village.

Along with all the encouragement of fans and family, the next noise is the click and clack of cycling shoes running out of the transition area before athletes hop on bikes and head out of the village. The road out includes multiple tree-lined uphill climbs from the village before heading onto the Canadian Interstate Highway nearby a McDonald’s and Tim Horton’s.

The bike route goes on seemingly forever, with several water breaks thanks to supporters shouting encouragement at each spot. There are hockey nets to throw empty bottles into instead of littering the highway. The turnaround to go back is quick and short, a 90-degree turn with cones heading back into town — which still takes a while, given the Ironman races are meant to test every fiber of resolve in a person’s body.

Back into the village after the ride, the run begins. Those heading back out of the heart of the village take a trek that goes two laps for those in the full Ironman. Ahead of the finish, the village running path cuts right into the center of town with a right turn onto the bricks and a straight downhill path through the finish line with fans cheering on both sides with cowbells and voices.

“Three weeks before the event, I was very nervous,” said Race Director Pauline Alix, who started as a volunteer at the first Ironman Mont-Tremblant in 2012 and was in charge of the event for the first time this year. “But on Monday when every member of the team arrives, I’m not nervous anymore because I know they’re going to do what they do best to make this event possible. … This has been a special one. We don’t see (two races) often and for my first year, it’s been challenging but also a big learning experience.”

As the hours go on, people continue to come into the village, from the first finishers in the mid-afternoon to those who come in under the cover of night. After crossing the line to complete the race, all finishers are quickly handed a large bottle of water, a medal signifying their accomplishment and a few short steps away is a spot to immediately refuel with pasta (and poutine, because of course). Those who have finished their personal trek are still around into the evening, making sure their bikes are out of the transition areas, then slowly making their way back up the hill and grabbing something additional to eat.

This visit ends on Monday morning as you leave across the little bridge, the village in your rear-view mirror to bring a smile from the experience of having set foot in Tremblant. One memory from your Friday night arrival lingers; it’s from taking the sky lift up to see the experience of Tonga Lumina, a light show set up throughout the forest with mottos about the wildlife and life itself. One of them, midway through the trek, resonates particularly having been able to enjoy the hospitality of the village, the surrounding environment and the emphasis on sustainable sport in an overheated summer: “Observe, Love, Protect.”

Sustainability has never been a more important factor in the sports market with events that are some of the most high-profile in the world. Tim Trefzer has led sustainability efforts at Mercedes Benz Stadium, SoFi Stadium and Hollywood Park, the Super Bowl, College Football Playoff and the Atlanta Falcons among others. He also co-founded the Sustainable Sport index, the sports industry’s first benchmark of sustainability. SportsTravel Managing Editor Matt Traub talked with Tim recently on how sports organizations can use its events to educate people about climate change, how much sustainability has increased as a priority in sports and its venues, the most important topics of focus still needed for sports venues to be sustainable and much more.

• How can sports organizations use its events to educate people about climate change (1:44)
• How much in his opinion has sustainability increased as a priority in sports and its venues (3:26)
• What got him started into the business of sustainability (5:16)
• How Honeycomb got involved with ASM Global and what impacts have been so to date (7:26)
• The most important topics of focus still needed for sports venues to be sustainable (9:53)
• Reaction he has seen recently within the industry and how has that changed over the years (12:32)
• Greenwashing is a phrase starting more and more to be heard in sports, and how to see when the talk does not measure up to the actions in venue operations (14:26)
• What are best practices from his perspective that anybody can do regardless of the size of an organization (16:09)
• What you see in the near and long-term future in how this issue will be addressed by event organizers and venues (17:55)

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