Swimming pools for the nation’s top aquatic athletes need to be as clean as possible. And a new partnership between USA Artistic Swimming and iGarden, makers of pool cleaning equipment, appears to be an ideal match.

USA Artistic Swimming has announced the new partnership with iGarden, a subsidiary of Fairland Group, including a live demonstration recently held in California for a select crowd of Olympians and media. The agreement also makes the brand the exclusive robotic pool cleaner partner of the national governing body.

“I couldn’t be more excited to welcome iGarden into the USA Artistic Swimming family” said USA Artistic Swimming CEO Adam Andrasko. “Their forward-thinking vision and dedication to excellence mirror the true heart of USA Artistic Swimming.”

Guests at the announcement included Andrasko, Chief of Sport (and three time Olympian) Lara Teixeria, Olympic silver medalist Daniella Ramirez, and 2025 national team members Elle Santana, Emma Moore, Kamako Field, Morgan Woelfel, and Valerie Wiliams). Former Olympian Lenny Krayzelburg (four-time gold medalist and founder of SwimRight Academy) was also in attendance.

The company displayed products at the event and also announced its Pool Perfection Experience: a fully immersive, in-home product trial campaign available across California where pool owners can try the company’s products for free.

“iGarden has always been at the forefront of revolutionizing outdoor living” said Wind Gong, iGarden chief marketing officer, “Partnering with USA Artistic Swimming is a continuation of our brand growth and dedication to expanding our partnership horizons. As a brand of artful living, it was only natural to choose a team that emulates that.”

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USA Gymnastics’ top events will continue to get an audience on NBC Sports, through 2032.

The national governing body and the network announced the historic renewal on the cusp of the organization’s national championships in New Orleans. Under terms of the deal, NBC and Peacock will continue to present coverage of USA Gymnastics’ most high-profile artistic gymnastics events through 2032.

“We are proud to extend our partnership with NBC Sports and to expand coverage of gymnastics over the next eight years,” USA Gymnastics President and CEO Li Li Leung said. “No broadcaster better elevates the compelling stories of athletes on their Olympic journeys. We look forward to collaborating on bringing gymnastics to the American fan base in exciting new ways.”
NBC Sports also will produce a special selection show for USA Gymnastics women’s team rosters for Artistic World Championship competitions each non-Summer Olympic year. The extension marks the longest contract extension between NBC and an NGB announced since the Paris 2024 Olympic Games. NBC Sports has agreed to media rights extensions with USA Track & Field, USA Swimming and World Aquatics.

“Working with our fantastic partners at USA Gymnastics, together we’re bringing innovative ideas and programs to our coverage and expanding the ways we can reach gymnastics fans and new audiences alike through access and storytelling,” said Joe Gesue, senior vice president of Olympic programming and planning for NBC Sports. “Gymnastics has long been a cornerstone of our Olympic coverage driven by the tremendous success of the athletes of Team USA, and we can’t wait to showcase their journeys to LA28 and beyond.”

NBCUniversal controls the U.S. media rights to the Olympic Games through 2036, which are scheduled for Italy, (2026), Los Angeles (2028), the French Alps (2030), Brisbane, Australia (2032), Salt Lake City (2034) and the 2036 Summer Olympics, whose host has not yet been determined.

Honda and USA Bobsled & Skeleton have announced a partnership that will be Honda the Official Premier Technology and Official Automotive Sponsor of the national governing body through 2030, including wind tunnel testing and advice in the design of sleds that will be used by U.S. athletes.

The partnership will leverage the HALO wind tunnel (Honda Automotive Laboratories of Ohio) in East Liberty, Ohio to provide engineering data, analysis and design input to ensure athletes and equipment are set up for optimal performance. USA Bobsled/Skeleton will also feature Acura logos on their sleds in both national and international competitions. Support will continue over the next five years at the World Cup and World Championship competitions, leading up to the Olympic Winter Games French Alps 2030.

“This partnership with Honda marks an exciting moment for USA Bobsled & Skeleton,” said Aron McGuire, chief executive officer of USABS. “Bringing together the precision, performance and innovation of Honda’s U.S. based engineering teams with the athletic excellence of our bobsled and skeleton athletes will give the USA team a distinct edge on the world stage.”

To deliver performance to USABS, Honda will rely on the same approach used in automotive development, matching the equipment to the athletes. Additionally, Honda is learning about the speed and extreme forces the athletes endure to help fine-tune their performances. Athletes will also spend time at HALO to study the aerodynamic impact they have on the sleds.

“We are thrilled to welcome Honda to the USABS family and we are grateful for the support of their U.S. engineers,” said Chris Fogt, head coach of the USA Bobsled Team. ” We are already seeing how Honda will apply its resources and technologies to advance the training and performance of USABS and can’t wait to see the results.”

“In skeleton, an athlete’s head, shoulders, arms, and leg positions are all imperative to aero and performance,” added Matt Antoine, head coach of the USA Skeleton Team. ” Time at Honda’s HALO wind tunnel will provide valuable feedback to our athletes about their sliding positions to allow them to optimize their results.”

Honda, which established its first U.S. operations in Los Angeles in June 1959, is the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming 2026 Olympic and Paralympic Winter Games in Italy. As part of this support, the company will offer a wide range of Honda and Acura mobility products for usage throughout the Games, maximizing the use of electrified vehicles.

“In this, our 50th year of R&D activities in America, we are proud to help the USA Bobsled and Skeleton athletes in their pursuit of gold at the Winter Games and beyond,” said Larry Geise, executive vice president of Honda Development & Manufacturing of America with responsibility for the North American Auto Development Center. “In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs.”

The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027.

The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 at Bethpage Black in Farmingdale, New York, as well as the 108th PGA Championship from May 11—17, 2026, at Aronimink Golf Club in Newtown Square, Pennsylvania.

American will work closely with the PGA of America to provide immersive experiences and exclusive benefits to AAdvantage credit cardmembers, including designated hospitality areas and the opportunity to redeem miles for perks.

“Together with the PGA, we’re looking forward to offering our customers an opportunity to experience golf like never before, whether they’re traveling to the most-talked-about tournaments or getting within feet of their favorite golfers on the course,” said Caroline Clayton, American’s Chief Marketing Officer. “Our AAdvantage members love these priceless moments, and we’re honored to make them happen.”

American will serve as a presenting sponsor of The Secretary’s Cup, a 9-hole match amongst 12 PGA HOPE teams that is contested annually during PGA Championship week. PGA HOPE is the flagship military program of the PGA of America REACH Foundation.

Team Brady, the electric raceboat series team owned by seven-time Super Bowl champion Tom Brady, has announced a partnership with Bombay Sapphire for the UIM E1 World Championship race series.

Team Brady, the current World Champions, will host with Bombay Sapphire a host of collaborations set to be unveiled across the 2025 UIM E1 World Championship season, leading to the grand final in Miami. The team made history by becoming the first ever E1 Champions of the Water in Season One.

“We’re thrilled to be welcoming Bombay Sapphire as a new partner to the team, and to have the honor of being one of their first sports team sponsorships,” said Ben King and Joe Sturdy, co-team priniciples of Team Brady. “We have a lot planned for the rest of the season and are thrilled to have Bombay Sapphire’s support as we seek to retain our Championship for this year.”

The sponsorship of the UIM E1 World Championship forms part of Bombay Sapphire’s recently launched global campaign as the official Gin partner of the UIM E1 World Championship.

“We’re thrilled to join forces with Team Brady — reigning World Champions and true pioneers in E1 — with their relentless pursuit of excellence, that perfectly mirrors the artistry that goes into every drop of our gin,” said Natasha Curtin, global brand vice president at Bombay Sapphire. “We’re incredibly proud to become part of the Team Brady family and can’t wait to see what this electrifying 2025 season brings.”

Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement.

“Our partnership with Swansea City has steadily grown over several years and we are excited to extend this relationship with the football club,” said Kris Keprios, senior tourism sales and marketing manager at Visit Central Florida. “We here at Visit Central Florida have built our entire business model on relationships – and we value our relationship with both the Jack Army and club as we continue to expand our partnership. We are excited for what the future holds for both of our organisations.”

Blast and Visit Raleigh have announced a partnership ahead of the Rocket League Championship Series Raleigh Major, set to take place at the Lenovo Center from June 26–29.

As part of the partnership, Visit Raleigh will be integrated across the event’s broadcast and on-site branding, including in-broadcast advertisements, printed backdrops and sponsored event zones.

“This expanding partnership with the RLCS Raleigh Major and Blast isn’t just about hosting; it’s about powerfully spotlighting our area’s unique strengths and solidifying our global leadership as a premier destination for major esports and gaming events,” said Loren Gold, executive vice president at Visit Raleigh. “We’re thrilled to continue building our formidable portfolio and extend a warm welcome to the global gaming community.”

The RLCS will welcome teams to Raleigh to compete for a $351,000 prize pool. Greater Raleigh is home to the global headquarters for Epic Games, the owner and publisher of the Rocket League game title. The event marks the first time Rocket League esports lands in North Carolina’s capital and the second major event Blast has hosted in Greater Raleigh.

“The RLCS Raleigh Major is a landmark event for Rocket League and for the destination,” said James Woollard, director of market development at Blast. “Partnering with Visit Raleigh allows us to truly showcase the region’s appeal to a global audience. These events aren’t just about entertainment; they bring real economic impact through tourism and local business, and we’re proud to help fuel that momentum in Greater Raleigh.”

With 60 percent of fans expected to travel from outside the city, the RLCS Raleigh Major is projected to generate a direct economic impact of more than $6 million — a combination of tourism and fan spending, sponsorship value and event production investment.

Airbnb and FIFA have announced a partnership spanning three tournaments with Airbnb serving as an official partner for the 2025 FIFA Club World Cup and an official supporter for the 2026 FIFA World Cup and the 2027 FIFA Women’s World Cup.

According to a Deloitte study commissioned by Airbnb, over 380,000 guests are expected to travel for next year’s World Cup. Airbnb will also implement the Airbnb Host City Impact Program, a separate $5 million investment for the 2026 FIFA World Cup that will involve collaborating with host cities to enhance the overall event experience for residents and visitors.

“We’re delighted to welcome Airbnb to FIFA and we’re thrilled that it is taking on such a key role in the three groundbreaking tournaments coming up,” said FIFA President Gianni Infantino. “Having a travel leader such as Airbnb by our side is special. Together, we’ll continue to see football unite the world.”

In addition to choosing from a variety of places to stay, guests can explore Airbnb Experiences that range from cultural activities to opportunities to engage with football legends and experts through Airbnb Originals.

Fans can also choose VIP experiences with former U.S. Soccer players, including a private training session with former goalkeeper Tim Howard, watching a FIFA Club World Cup game in the stands alongside Cobi Jones or going behind the scenes with a pre-match analysis session hosted by an expert from FIFA’s Technical Study Group.

“The World Cup brings the world together and so do we,” said Airbnb Chief Executive Officer Brian Chesky. “Airbnb is proud to collaborate with FIFA to offer fans once-in-a-lifetime experiences during the tournaments, while welcoming hundreds of thousands of guests during the FIFA World Cup 26 and producing a meaningful economic impact for local communities.”