Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
There will be 10 domestic FIS World Cup events on the 2025–2026 calendar around the United States with each event part of qualifying for the 2026 Olympic Winter Games in Italy. “This is a milestone year for our organization, with both the Olympic and Paralympic Winter Games on the horizon and a full slate of […]
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USA Surfing’s bid to be re-certified by the United States Olympic and Paralympic Committee this month is being challenged by U.S. Ski & Snowboard, which has also filed a motion with the USOPC to be the sport’s national governing body. The USOPC has scheduled public hearings with USA Surfing on April 10 and U.S. Ski […]
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U.S. Ski & Snowboard has announced its first commercial partnership with another country’s national ski and snowboard organization as it will work with Ski Austria on sports, marketing and commercial opportunities. “We are pleased to expand our relationship with Ski Austria,” said Sophie Goldschmidt, U.S. Ski & Snowboard president and chief executive officer. “Their expertise […]
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One of the key initiatives for Sophie Goldschmidt when she took over as president and chief executive officer of U.S. Ski & Snowboard nearly three years ago was to bring more major events to the United States. This weekend starts the culmination of that goal, as the United States hosts 12 events sanctioned by the […]
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U.S. Ski & Snowboard and the X Games have announced a strategic partnership that will create The Winter X Games Series including the U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota taking place alongside Winter X Games. The partnership will involve co-branding and […]
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There will be 11 FIS World Cups in the United States for the 2024–2025 season, headlined by the first ever back-to-back men’s and women’s FIS Alpine World Cup speed races on the Birds of Prey track at Beaver Creek, Colorado, and the FIS Alpine World Cup Finals at Sun Valley Resort in Idaho. “We are […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
Continue ReadingU.S. Ski & Snowboard, the National Governing Body for skiing and snowboarding in the United States, has announced the addition of the U.S. Para Alpine Ski Team and U.S. Para Snowboard Team onto its roster, marking a step forward in promoting inclusivity and equal opportunities within winter sports. The teams will be led by newly […]
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U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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U.S. Ski & Snowboard and Outside Interactive, Inc. have announced a long-term strategic partnership to create and broadcast snowsports content. For the first time, FIS World Cup alpine, cross country, freestyle, snowboard, and freeski events held in the United States will be available to stream on all Outside platforms, including OutsideOnline.com, SkiMag.com, the Outside App […]
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