NFL Announces Global ‘NFL Experience’ Kickoff in 7 Cities

The NFL will offer seven “NFL Experience” events during the opening weekend of the season with gatherings in Manchester, U.K.; Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto and Brisbane.

The announcement comes ahead of NFL International Games across Canada, Mexico, the U.K., Germany and Brazil and the league’s upcoming game expansion into Ireland, Spain and Australia.

“Our international fan base is one of the fastest-growing communities in sports, and NFL Experience is our way to celebrate that passion and bring the excitement of NFL Kickoff directly to fans around the globe,” said Peter O’Reilly, NFL executive vice president, club business, international, and league events. “Through the success of the International Games and the passion we see from fans in markets around the world, it’s clear that the appetite for football has never been stronger. We’re building on that energy by creating more ways for fans to experience the game, helping make it a year-round, global NFL experience.”

The events will include live game screenings, interactive skills contests, local entertainment and food, NFL team and player experiences and more. Free registration is now open through the NFL OnePass app for giveaways including game tickets and other market-specific experiences. Fans who register and check in with NFL OnePass will have chances to win tickets to games including Super Bowl LX in the Bay Area on February 8, 2026.

NFL Experience Schedule & Locations

Rio de Janeiro: September 5, 7 p.m. to 1:30 a.m., Armazém Utopia
Brisbane: September 6–7, 8 a.m. to 2 p.m., Felons Barrel Hall
Manchester: September 7, 3 p.m. to 11 p.m., Courts Club
Berlin: September 7, 2 p.m. to 11 p.m., Uber Platz
Madrid: September 7, 3 p.m. to 11 p.m., Plaza de Oriente
Mexico City: September 4–7, 4 p.m. to 10 p.m. Thursday-Friday, 10 a.m. to 10 p.m. Saturday-Sunday, Frontón Bucareli
Toronto: September 7, 12 p.m. to 12 a.m., The Parkdale Hall