Saudia Joins Esports World Cup as Official Airline Partner

Saudia has announced the signing of a partnership with the Esports World Cup Foundation, becoming the Official Airline Partner of the tournament that is currently taking place in Riyadh.

“This partnership with Saudia is a key pillar in connecting esports fans and professionals to the Kingdom and in strengthening the international profile of the tournament,” said Mohammed Al-Nimer, chief commercial officer at the Esports World Cup Foundation. “It reflects the Kingdom’s ambition to become a global hub for major esports.”

The second edition of the global tournament started July 7 at Boulevard City and will host 25 tournaments across 24 game titles with a prize pool of over $70 million. The agreement was signed virtually using an interactive digital platform.

“Saudia is proud to be the Official Airline Partner of the Esports World Cup 2025, an event that underscores the Kingdom’s rise as a global hub for world-class sporting events,” said Khaled Tash, group chief marketing officer at Saudia. “This partnership reflects our ongoing commitment to supporting national initiatives that drive tourism growth and promote the development of sports tourism. We are leveraging our expertise and capabilities to deliver a seamless and elevated travel experience for tournament guests that embodies the quality of our services, the warmth of Saudi hospitality, and the Kingdom’s global appeal.”