
USA Track & Field has announced the appointment of Jay Holder as its new chief content and communications officer.
Most recently, Holder served as the executive director of Running USA. During his tenure, Holder led the development of a comprehensive strategic plan and introduced a modernized membership structure with expanded benefits. In the interim, Kathleen Titus, president of the Board of Directors, will assume the role of executive director.
“I am extremely proud of the work Running USA has done and continues to do,” said Holder. “There is incredible momentum behind our mission to educate, engage, and elevate the running events industry. The organization’s staff and board are well-positioned to carry this momentum forward.”
Holder will lead USATF’s strategic communications, media relations and storytelling efforts across all platforms, beginning with the 2025 Toyota USATF Outdoor & Para National Championships. His experience includes serving as a track and field media operations and broadcast consultant for the past two Olympic Summer Games in Tokyo and Paris as well as the 2022 World Championships and as director of media for the last two U.S. Olympic Team Trials – Marathon.
“Jay brings not only deep expertise in strategic communications and content, but also a lifelong passion for our sport,” said USA Track & Field Chief Executive Officer Max Siegel. “From grassroots meets to the Olympic stage, he has worked across nearly every level of track and field. Jay has a thorough understanding of our mission, and his proven ability to craft compelling, athlete-driven stories makes him the ideal person to help shape the next chapter of USATF’s Journey to Gold on the road to the LA28 Olympic and Paralympic Games.”
Previously, Holder was the vice president of marketing and communications for Atlanta Track Club. He has completed 15 marathons and works annually with major road races and track events worldwide, providing public relations, media and broadcast expertise.




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