Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
A new global research study commissioned by IBM shows that fans are changing the way they consume sports, turning to new, more dynamic experiences, including the use of AI, personalization and real-time features. The survey queried more than 20,000 global sports fans across 12 countries, asking them about their habits in consuming sports of all kinds. The […]
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Paul Pettas has started a new role as corporate communications lead, for the Sports and Entertainment Partnerships division of IBM. Pettas previously worked for eight years as various communications roles at Centerplate and Sodexo Live!, including the last three years as vice president of brand and communications. IBM has worked with various professional sports leagues […]
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