Jason Gewirtz – SportsTravel https://www.sportstravelmagazine.com Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events Fri, 29 Aug 2025 01:12:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://media.sportstravelmagazine.com/wp-content/uploads/2017/02/10042354/cropped-ST_Icon_final-32x32.png Jason Gewirtz – SportsTravel https://www.sportstravelmagazine.com 32 32 218706921 JTB Corp. to Acquire Northstar Travel Group https://www.sportstravelmagazine.com/jtb-corp-to-acquire-northstar-travel-group/ Fri, 29 Aug 2025 01:02:15 +0000 https://www.sportstravelmagazine.com/?p=75061
Northstar Travel Group, a leading B2B travel industry events, media and information services company, has announced that JTB Corp., one of Japan’s leading travel solutions providers, has signed an agreement to acquire Northstar from investment funds managed by EagleTree Capital and its co-investors. As part of the transaction, Northstar will operate as a wholly owned, […]]]>

Northstar Travel Group, a leading B2B travel industry events, media and information services company, has announced that JTB Corp., one of Japan’s leading travel solutions providers, has signed an agreement to acquire Northstar from investment funds managed by EagleTree Capital and its co-investors. As part of the transaction, Northstar will operate as a wholly owned, independent subsidiary of JTB and will continue to be led by its existing management team, including CEO Jason Young. Terms of the transaction, which is expected to close in September, were not disclosed.

Northstar operates iconic B2B travel event, media and market intelligence brands including SportsTravel, the TEAMS Conference, TEAMS Europe and the EsportsTravel Summit, in addition to brands such as Travel Weekly, Business Travel News, ALIS, The Meetings Show and Phocuswright. Through these platforms, Northstar connects a global audience of more than 1 million professional travel buyers, who shape and drive the travel industry, with more than 1,500 supplier customers seeking to engage them.

Jason Young

“We are thrilled to partner with JTB as we enter the next phase of our company’s incredible history,” said Young. “Our shared commitment to the travel industry, cultural alignment and collective expertise — combined with the opportunity to accelerate Northstar’s geographic expansion in the Asia Pacific region — will enhance our ability to deliver value to our audiences and customers as we advance our mission.”

The transaction advances JTB’s growth strategy, which includes geographic expansion and targeted investments in events, information services, market intelligence and other strategic lines of business associated with the travel industry.

“Today’s announcement marks the beginning of an exciting new chapter for JTB Group,” said Eijiro Yamakita, president and CEO of JTB Group. “Northstar brings outstanding expertise and fresh perspectives that perfectly align with our strategic vision. By operating Northstar as an independent subsidiary, we preserve their neutral market position while creating a powerful platform for delivering superior customer experiences. We are confident this structure will unlock significant growth potential while contributing to the innovation and future growth of the travel industry.”

Co-Managing Partner Anup Bagaria and Senior Partner Michael Struble of EagleTree Capital said, “It has been an honor to partner with the Northstar team, including chairman and former CEO Tom Kemp and current CEO Jason Young, and to witness the company’s impressive transformation over the last few years. We are confident Northstar is well-positioned for future success and look forward to watching it thrive as part of JTB.”

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Happy Valley Lands 2026 Ironman 70.3 North American Championship https://www.sportstravelmagazine.com/happy-valley-lands-2026-ironman-70-3-north-american-championship/ Wed, 27 Aug 2025 16:17:28 +0000 https://www.sportstravelmagazine.com/?p=74999
The Ironman 70.3 Pennsylvania Happy Valley triathlon has been selected to host the 2026 Ironman 70.3 North American Championship. The event, which will return to the central Pennsylvania destination on June 14, 2026, will offer a North American Championship title, an elevated professional prize purse and increased age group qualifying opportunities for the 2026 Ironman […]]]>

The Ironman 70.3 Pennsylvania Happy Valley triathlon has been selected to host the 2026 Ironman 70.3 North American Championship.

The event, which will return to the central Pennsylvania destination on June 14, 2026, will offer a North American Championship title, an elevated professional prize purse and increased age group qualifying opportunities for the 2026 Ironman 70.3 World Championship in Nice, France.

“We are thrilled to bring the Ironman 70.3 North American Championship race to State College and the Happy Valley Community to showcase this beautiful venue,” said AJ Sills, Northeast Regional Director for Ironman. “State College has been a phenomenal host since the event was launched in 2023, and we could not be prouder to see this event host some of the best athletes from around the world next June with this prestigious designation.”

The 2026 Ironman 70.3 Pennsylvania Happy Valley North American Championship race will take athletes on a 1.2-mile swim in Foster Joseph Sayers Reservoir at Bald Eagle State Park, a 56-mile bike ride through the hills of Centre and Clinton counties and a a 13.1-mile run on the campus of Penn State University including a finish line experience alongside Beaver Stadium, home to the Penn State Nittany Lions.

“Being selected to host the Ironman 70.3 North American Championship race is a tremendous opportunity for Happy Valley,” said Eric Engelbarts, executive director of the Happy Valley Sports & Entertainment Alliance. “This event will bring thousands of athletes, families and fans to our region, creating a powerful economic impact for our local businesses while showcasing Happy Valley as a premier sports tourism destination. We are proud to continue building a reputation that puts our region on the global stage.”

“We are thrilled that the Ironman 70.3 Series is returning to Happy Valley in a big way,” said Fritz Smith, president and chief executive officer of The Happy Valley Adventure Bureau. “From a visitation perspective, hosting the North American Championship is of course wonderful news. But it means more than that. For the past three years, the community has fully embraced the event – from turning out in large numbers to volunteer or to simply cheer on these elite athletes. This announcement is equally fantastic news for residents, whom I am confident will be ready to show competitors and their families true Happy Valley hospitality.”

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Milwaukee to Host Third Annual Esports Event https://www.sportstravelmagazine.com/milwaukee-to-host-third-annual-esports-event/ Wed, 27 Aug 2025 12:44:55 +0000 https://www.sportstravelmagazine.com/?p=74991
Milwaukee will again become a hub for competitive gaming as Cream City Convergence has announced the return of its third year in the city. Hosted at the Baird Center, the esports event on August 30 is expected to attract players and fans from across the world to compete in popular fighting game titles.  Last year’s […]]]>

Milwaukee will again become a hub for competitive gaming as Cream City Convergence has announced the return of its third year in the city.

Hosted at the Baird Center, the esports event on August 30 is expected to attract players and fans from across the world to compete in popular fighting game titles.  Last year’s event saw over 1,000 attendees from 35 states and seven countries. This year’s event will feature competition in Super Smash Bros. Ultimate, Street Fighter VI, Tekken 8, Guilty Gear Strive and more.

The event this year will a new partnership with First & Bowl, giving attendees a fun and competitive space outside of gaming. The tournament floor will also feature a lineup of artists, merch booths and vendors.

“We couldn’t be more excited for Cream City Convergence entering into its third year,” said Brandon Tschacher, president of the Milwaukee Esports Alliance. “We’re continuing to see growth and interest from people not only in the Midwest, but all over the country and world. This is a chance for Milwaukee and Wisconsin to shine and showcase the incredible esports ecosystem we’ve been building here. It’s truly a one-of-a-kind event and we can’t wait for August 30.”

For more information, passes, and registration details, click here.

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Rockford, Waukegan Picked for 2026 USA Ultimate Collegiate Championships https://www.sportstravelmagazine.com/rockford-waukegan-picked-for-2026-usa-ultimate-collegiate-championships/ Wed, 27 Aug 2025 11:34:34 +0000 https://www.sportstravelmagazine.com/?p=74988
Rockford and Waukegan, Illinois, have been selected to host the 2026 USA Ultimate College Championships with Rockford hosting Division I and Waukegan hosting Division III. The D-I Championships will be held May 22–25 at the Mercyhealth Sportscore Two athletic complex. The D-III tournament will be staged May 16–18 at Waukegan’s Greg Petry Sports Park. Both […]]]>

Rockford and Waukegan, Illinois, have been selected to host the 2026 USA Ultimate College Championships with Rockford hosting Division I and Waukegan hosting Division III.

The D-I Championships will be held May 22–25 at the Mercyhealth Sportscore Two athletic complex. The D-III tournament will be staged May 16–18 at Waukegan’s Greg Petry Sports Park. Both events will be co-hosted by Illinois Ultimate.

USA Ultimate’s College Championships mark the end of the college ultimate season as more than 600 colleges and universities across North America compete for one of 72 invitations and a chance to compete for one of four national titles.Separated by 70 miles, Waukegan and Rockford are near several hotbeds of the sport, including Chicago, Minneapolis and Madison, Wisconsin.

The D-I tournament will host 40 teams (20 each in the men’s and women’s divisions). The D-III tournament, which caters to schools with undergraduate enrollment of less than 7,500 students, will host 32 teams (16 in each division.) About 2,000 student-athletes will compete over the 10-day span in both events.

“Illinois Ultimate is proud to be hosting the 2026 College Championships,” said Illinois Ultimate Director of Operations Jacob Nuxoll. “With the support of our Chicagoland community, we look forward to welcoming teams and fans back to our state for these premier events.”

Rockford previously hosted the D-III Championships in 2015 and 2018, as well as USA Ultimate’s Club National Championships in 2016. The D-I Championships return to Illinois for only the second time in its 42-year history, with Champaign-Urbana last hosting in 1995.

“We are absolutely thrilled to welcome the D-I College Championships to our community,” said Go Rockford Senior Sales Manager Kara Davis. “Bringing an event of this caliber to our region is not just a win for sports – it’s a celebration of teamwork, passion and the vibrant energy that collegiate athletics brings. We are honored to host some of the most talented young athletes in the nation, and I can’t wait for our local fans, families and businesses to experience the excitement and camaraderie that ultimate fosters.”

“On behalf of Visit Lake County, we are excited and honored to welcome USA Ultimate to Waukegan,” said Teresa Lewis, director of sales. “We are proud to support events that showcase the athletic spirit and energy of out communities. As USA Ultimate brings its passion and talent to the fields of Waukegan, we look forward to providing a warm and memorable experience for all participants, families and fans. With our outstanding facilities, welcoming communities, and passion for sports, we are ready to deliver an unforgettable tournament.”

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AKC Agility League Championship Heads to South Carolina https://www.sportstravelmagazine.com/akc-agility-league-championship-heads-to-south-carolina/ Tue, 26 Aug 2025 19:36:33 +0000 https://www.sportstravelmagazine.com/?p=74984
The American Kennel Club has announced that the third annual AKC Agility League Championship and 2025 North American Diving Dogs Fall Fling, will be staged September 26–28 at the T. Ed Garrison Arena at Clemson University in Pendleton, South Carolina. The AKC Agility League Championship is sponsored by Purina Pro Plan. The weekend features competition […]]]>

The American Kennel Club has announced that the third annual AKC Agility League Championship and 2025 North American Diving Dogs Fall Fling, will be staged September 26–28 at the T. Ed Garrison Arena at Clemson University in Pendleton, South Carolina.

The AKC Agility League Championship is sponsored by Purina Pro Plan. The weekend features competition at every league level: Elementary (pre-Novice), Freshman (Novice), Sophomore (Open), Senior (Masters), and PhD (ISC). More than 500 dogs are expected to compete, with top teams and individual dogs crowned in each division.

 

The AKC is a not-for-profit organization that serves as the world’s largest registry of purebred dogs and a leading advocate for canine welfare and responsible ownership. While entries close September 1, the AKC Agility League Championship already has seen a 33% uptick in entries from last year, with more 90 teams competing from around the country, including Alaska, New York, Wisconsin and Louisiana.

“We are so excited for this year’s Agility League championship,” said Penny Leigh, director of AKC Agility League. “To have this event bring together agility athletes and teams from across the country is a joy to witness. It’s especially exciting that diving dogs will be a part of the action this year.”

The AKC Agility League Championship will be held in conjunction with the first 2025 North American Diving Dogs Fall Fling, which will feature three days of dock diving competition in distance, air retrieve, and hydrodash disciplines.

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Visit Overland Park Lands 5-Year APP Pickleball Stop https://www.sportstravelmagazine.com/visit-overland-park-lands-5-year-app-pickleball-stop/ Tue, 26 Aug 2025 16:23:31 +0000 https://www.sportstravelmagazine.com/?p=74968
Visit Overland Park and the Association of Pickleball Players have reached a five-year agreement that will bring an annual APP Tour to the Kansas destination starting in 2026. The APP Overland Park Open will be one of 12 stops on the national APP Tour, with the tournament staged at AdventHealth Sports Park at Bluhawk beginning […]]]>

Visit Overland Park and the Association of Pickleball Players have reached a five-year agreement that will bring an annual APP Tour to the Kansas destination starting in 2026. The APP Overland Park Open will be one of 12 stops on the national APP Tour, with the tournament staged at AdventHealth Sports Park at Bluhawk beginning September 16–20, 2026.

“The selection of Overland Park as a tour stop for the APP is another confirmation of Overland Park’s appeal as a place to visit and compete,” said Eric Olson, vice president of sports and events for Visit Overland Park. “Hosting the APP Overland Park Open reflects Visit Overland Park’s commitment to attracting world-class sporting events that drive tourism and economic growth. We’re eager to showcase our facilities, hospitality and community spirit to thousands of athletes and visitors from across the country.”

Established in 2019 as the first professional pickleball tour, and officially sanctioned by USA Pickleball, the APP Tour offers singles, doubles and mixed play, alongside amateur brackets, clinics and community events.

“The APP is proud to set down roots in Overland Park in 2026, bringing three incredible world-class pickleball events to the city for all to enjoy,” said Ryan McSpadden, APP chief revenue officer. “Pickleball fans across the Midwest will see the world’s best pro players at our APP Tour event, the sport’s rising superstars at APP Next, and the nation’s top college teams battle it out at our collegiate qualifier event. With plenty of action in store, we’re pleased to have a terrific partnership with Visit OP to help make these events the best experience possible for both players and fans alike.”

The APP estimates the event will attract 200 professional athletes and roughly 1,000 amateur players from across the United States. Similar tournaments in Overland Park in previous years resulted in more than $1 million in direct economic impact, according to Destination International’s event impact calculator.

That past success inspired two years of discussions with APP to pair its tour with Overland Park and Bluhawk’s purpose-built facilities, benefiting the entire region.

“Hosting major sports events provides a positive economic impact to local businesses and provides another opportunity to strengthen Overland Park as a place to visit, live and work,” said Overland Park Mayor Curt Skoog. “This announcement is another example of Visit Overland Park’s continued success in securing Overland Park as a premier host of visitors and athletes.”

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Cisco Adds Six NFL Teams for Technology Protection https://www.sportstravelmagazine.com/cisco-adds-six-nfl-teams-for-technology-protection/ Tue, 26 Aug 2025 14:26:26 +0000 https://www.sportstravelmagazine.com/?p=74971
Cisco has formed partnerships with six additional NFL franchises and venues, expanding its leaguewide partnership for the purpose of protecting networks and offering strategies to deploy cybersecurity. The new partnerships are with the Arizona Cardinals, Buffalo Bills, Carolina Panthers, Chicago Bears, Las Vegas Raiders and Miami Dolphins, and add to existing agreements with the New […]]]>

Cisco has formed partnerships with six additional NFL franchises and venues, expanding its leaguewide partnership for the purpose of protecting networks and offering strategies to deploy cybersecurity. The new partnerships are with the Arizona Cardinals, Buffalo Bills, Carolina Panthers, Chicago Bears, Las Vegas Raiders and Miami Dolphins, and add to existing agreements with the New England Patriots and San Francisco 49ers.

“Cisco’s unified technology platform demonstrates its strength and reliability providing AI- ready infrastructure, future-proofing League and club workplaces, and ensuring digital resilience across the entire league ecosystem,” said Rob McQueen, vice president of global sponsorships at Cisco. “This robust technology platform supports our rapidly growing partnerships with individual clubs and stadiums, which have tripled ahead of the 2025 season.”

Each deal with each team is unique, but they all aim to tap into Cisco for secure networking infrastructure, high-density Wi-Fi 7 or to access its proprietary Cisco Hybrid Mesh Firewall.

The company also has a partnership at the league level to deploye a network and cybersecurity strategy to ensure events like the Super Bowl, the NFL International Series and the NFL Draft run securely in the face of any disruption. Every NFL’s stadium’s replay control room is also built on Cisco’s technology and connected to the Art McNally Gameday Central in New York via Cisco’s network.

“We’ve relied on Cisco as an official NFL partner these past five seasons to deliver world- class networking and cybersecurity solutions to the league and our teams,” said Aaron Amendolia, deputy CIO at the NFL. “We’re pleased to see so many more teams and venues taking advantage of Cisco’s expertise to better connect and protect their operations, stadiums and fans.”

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Bill Introduced to Improve U.S. Sports Diplomacy https://www.sportstravelmagazine.com/bill-introduced-to-improve-u-s-sports-diplomacy/ Mon, 25 Aug 2025 19:42:17 +0000 https://www.sportstravelmagazine.com/?p=74964
President Donald Trump speaks holding a large ticket representing a ticket for the World Cup final, row one, seat one, as Andrew Giuliani, from left, Richard Grenell, president of the Kennedy Center Board of Trustees, Vice President JD Vance, FIFA President Gianni Infantino and Homeland Security Secretary Kristi Noem listen in the Oval Office of the White House, Friday, Aug. 22, 2025, in Washington. (AP Photo/Jacquelyn Martin)
Four U.S. House representatives have introduced a bipartisan bill aimed at upgrading the U.S. State Department’s sports diplomacy efforts before some of the largest events in the world come to the country, and to take advantage of the impact those events can have on other diplomatic fronts. The American Decade of Sports Act was put […]]]>
President Donald Trump speaks holding a large ticket representing a ticket for the World Cup final, row one, seat one, as Andrew Giuliani, from left, Richard Grenell, president of the Kennedy Center Board of Trustees, Vice President JD Vance, FIFA President Gianni Infantino and Homeland Security Secretary Kristi Noem listen in the Oval Office of the White House, Friday, Aug. 22, 2025, in Washington. (AP Photo/Jacquelyn Martin)

Four U.S. House representatives have introduced a bipartisan bill aimed at upgrading the U.S. State Department’s sports diplomacy efforts before some of the largest events in the world come to the country, and to take advantage of the impact those events can have on other diplomatic fronts. The American Decade of Sports Act was put forth by Reps. Sydney Kamlager-Dove, a Democrat from California, Bill Huizenga, a Republican from Michigan, Gregory Meeks, a Democrat from New York, and Michael McCaul, a Republican from Texas.

The United States will be home to some of the largest sports events in the world over the next 10 years, beginning with the 2026 FIFA World Cup, which will be held in 11 U.S. cities. Other major events on the horizon include the 2028 Olympic and Paralympic Summer Games in Los Angeles, the 2029 World University Games in North Carolina, the 2031 Men’s and 2033 Women’s Rugby World Cup, and the 2034 Olympic and Paralympic Winter Games in Salt Lake City. The U.S. is also the only bidder for the 2031 FIFA Women’s World Cup.

In announcing the bill, the political leaders noted that the events present a unique opportunity to enhance U.S. diplomacy and global leadership on the world stage. The bill seeks to upgrade the State Department’s sports diplomacy division to its own office and designate it with the responsibility and personnel to implement U.S. sports diplomacy efforts focused on the decade ahead.

“As a member of the House Foreign Affairs Committee, I have witnessed firsthand the incredible power of sports to break down cultural barriers and unite people around the world,” said Kamlager-Dove. “The American Decade of Sports is our chance to deepen relationships across the globe and cement U.S. leadership — and we can’t let it slip through our fingers. I’m proud to lead the introduction of this bipartisan legislation to ensure that the State Department is equipped to leverage sports diplomacy as a vital U.S. foreign policy tool and capitalize on this defining moment.”
“From the Ryder Cup to the FIFA World Cup and the upcoming Summer and Winter Olympic Games, the United States is set to host some of the most highly viewed, attended, and anticipated international sporting events in the next 10 years,” said Huizenga. “The American Decade of Sports Act ensures that President Trump is able to carry out his revitalization of American sports and that the State Department is readily equipped to implement this newfound focus in terms of strategic planning and staffing. I am proud to champion this bipartisan effort.”

Specifically, the American Decade of Sports Act:

  • Directs the State Department to submit a sports diplomacy strategy to leverage the major sporting events being hosted in the United States to enhance U.S. soft power and global leadership;
  • Pulls the Sports Diplomacy Division out of the Office of Citizen Exchanges and elevates it to its own Office of Sports Diplomacy;
  • Designates the Office of Sports Diplomacy with the responsibility of implementing the mega-decade sports diplomacy strategy;
  • Assigns at least three additional staff to the office to implement the strategy; and
  • Requires an annual report to Congress on the implementation of the mega-decade sports diplomacy strategy, the restructuring of the sports diplomacy office, and the designation of additional staff to carry out the strategy.

The American Decade of Sports Act is cosponsored by Reps. Bill Huizenga, Gregory Meeks, Michael McCaul, James Moylan, Maria Elvira Salazar, Michael Lawler, Sheila Cherfilus-McCormick, Ted Lieu, Dina Titus, Gabe Amo, Kathy Castor, Sarah McBride, Jonathan L. Jackson, Nikema Williams, Hank Johnson, Don Bacon, Michael Baumgartner, Aumua Amata Radewagen, Buddy Carter, Young Kim, Rich McCormick, William R. Keating, and Greg Stanton.

]]> 74964https://media.sportstravelmagazine.com/wp-content/uploads/2025/08/25134347/AP25234631812238-scaled.jpg Inaugural Esports Nations Cup Set for November 2026 https://www.sportstravelmagazine.com/inaugural-esports-nations-cup-set-for-november-2026/ Mon, 25 Aug 2025 14:53:58 +0000 https://www.sportstravelmagazine.com/?p=74957

The Esports World Cup Foundation will organize the Esports Nations Cup, a new tournament where top esports players will compete to represent their countries. The event will be hosted every two years, with the first edition planned for Riyadh, Saudi Arabia, in November 2026. The event is then expected to rotate to different host cities […]]]>

The Esports World Cup Foundation will organize the Esports Nations Cup, a new tournament where top esports players will compete to represent their countries. The event will be hosted every two years, with the first edition planned for Riyadh, Saudi Arabia, in November 2026. The event is then expected to rotate to different host cities around the world.

“Nation versus nation competition is the ultimate expression of sport,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “The ENC makes this a reality for esports, giving every fan a flag to rally behind and every player the pride of representing their country. It’s a stage to create heroes, inspire the next generation, and, together with our partners and stakeholders, build the national ecosystems that will accelerate the growth of esports worldwide.”

The inaugural edition will be co-developed with several of the industry’s major publishers and video game companies — Electronic Arts, Krafton, Tencent and Ubisoft — who are expected to offer competition in their various game titles. Each one is expected to shape their game’s national ranking systems, qualification pathways and event formats.

The format will feature national teams from North America, South America, Europe, MENA, Africa, Asia and SEA & Oceania, competing in team-based and solo-player formats. The qualification model is expected to combine global rankings, regional qualifiers and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game. All players will receive guaranteed prize money, with equal placement rewards across all games.

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USA Artistic Swimming Partners with iGarden https://www.sportstravelmagazine.com/usa-artistc-swimming-partners-with-igarden/ Mon, 25 Aug 2025 12:53:26 +0000 https://www.sportstravelmagazine.com/?p=74955
Swimming pools for the nation’s top aquatic athletes need to be as clean as possible. And a new partnership between USA Artistic Swimming and iGarden, makers of pool cleaning equipment, appears to be an ideal match. USA Artistic Swimming has announced the new partnership with iGarden, a subsidiary of Fairland Group, including a live demonstration […]]]>

Swimming pools for the nation’s top aquatic athletes need to be as clean as possible. And a new partnership between USA Artistic Swimming and iGarden, makers of pool cleaning equipment, appears to be an ideal match.

USA Artistic Swimming has announced the new partnership with iGarden, a subsidiary of Fairland Group, including a live demonstration recently held in California for a select crowd of Olympians and media. The agreement also makes the brand the exclusive robotic pool cleaner partner of the national governing body.

“I couldn’t be more excited to welcome iGarden into the USA Artistic Swimming family” said USA Artistic Swimming CEO Adam Andrasko. “Their forward-thinking vision and dedication to excellence mirror the true heart of USA Artistic Swimming.”

Guests at the announcement included Andrasko, Chief of Sport (and three time Olympian) Lara Teixeria, Olympic silver medalist Daniella Ramirez, and 2025 national team members Elle Santana, Emma Moore, Kamako Field, Morgan Woelfel, and Valerie Wiliams). Former Olympian Lenny Krayzelburg (four-time gold medalist and founder of SwimRight Academy) was also in attendance.

The company displayed products at the event and also announced its Pool Perfection Experience: a fully immersive, in-home product trial campaign available across California where pool owners can try the company’s products for free.

“iGarden has always been at the forefront of revolutionizing outdoor living” said Wind Gong, iGarden chief marketing officer, “Partnering with USA Artistic Swimming is a continuation of our brand growth and dedication to expanding our partnership horizons. As a brand of artful living, it was only natural to choose a team that emulates that.”

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