Fayetteville Hires Robert Cox for Sports Role

DistiNCtly Fayetteville, the destination marketing organization for greater Fayetteville, North Carolina, has named Robert Cox as director of sales and sports commission.

In the new role, Cox will lead DistiNCtly Fayetteville’s efforts to recruit and support meetings and sports-related travel and tourism. He will collaborate with local venues, hotels and community partners to drive economic impact through events and tournaments.

Cox has spent more than two decades in destination marketing and sports tourism. His previous roles have included stops at several North Carolina destination marketing organizations including Duplin County Tourism, the Wilmington and Beaches Convention and Visitors Bureau, Carteret County Tourism, and the Burlington/Alamance County Convention and Visitors Bureau.

“We are thrilled to welcome Robert to the DistiNCtly Fayetteville team,” said Devin Heath, chief executive officer of DistiNCtly Fayetteville. “His deep knowledge of North Carolina’s tourism landscape and his extensive experience leading sales efforts across multiple destinations in our state make him an ideal fit for this role. As we continue to elevate Fayetteville’s profile as a premier meetings and sports tourism destination, Robert’s leadership will be instrumental in driving growth, strengthening community partnerships and attracting high-impact events to the region.”