Jetr Global Tabs Adrian Culea as Director of Global Growth Strategy and Government Affairs

Jetr Global Sports + Entertainment has hired Adrian Culea as director of global growth strategy and government affairs.

Culea’s career spans the National Basketball Association, professional sports teams, the White House and the U.S. Department of Energy. Most recently, he served as special assistant managing strategic operations for the coaching staff of Cleveland Cavaliers coach Kenny Atkinson, who won NBA Coach of the Year in a season that saw the team secure the Eastern Conference’s No. 1 seed in the 2025 NBA Playoffs.

“Adrian’s unique background, from the NBA to the highest levels of government, perfectly aligns with Jetr Global’s growing mission of operating at the intersection of sports, culture and diplomacy,” said Travis Murphy, chief executive officer of Jetr Global. “His expertise in logistics, strategy, and cross-border operations will significantly enhance our ability to deliver innovative solutions for our clients.”

Prior to his role with the Cavaliers, Culea served as director of the White House Travel Office, where he oversaw domestic and international logistics for the President, First Lady, senior White House officials, United States Secret Service, White House Military Office and the White House Press Corps. Culea has also served as advisor on Congressional Affairs for the U.S. Department of Energy.

Culea began his career in sports with roles at the NBA and Brooklyn Nets, contributing to marquee events including the NBA Draft, NBA Finals and international programming. In addition to his time in federal government, Culea also brings political campaign experience, having served in several roles on congressional campaigns, town board slates, a statewide ballot initiative and multiple presidential campaigns.