
Maine will host two big sporting events in the next two weeks, with Ironman Triathlon and an international soccer friendly coming to the state.
The Kennebec Valley will welcome the Ironman 70.3 Maine triathlon on July 25–27 for its fourth consecutive year. The event is expected to bring more than 5,000 people from around the globe to Augusta and the surrounding communities. Next month, the Halifax Wanderers of the Canadian Premier League will be part of an international friendly with Maine’s new professional soccer team, the Portland Hearts of Pine, on August 6 at Portland’s Fitzpatrick Stadium.
The Ironman competition has made an economic impact on the Augusta region over the past three years and brought an estimated $12 million to the local economy. Since the event debuted in Augusta in 2022, it has drawn 14,739 visitors from 26 countries and 49 states. Ironman has extended its partnership with the Kennebec Valley Chamber of Commerce through 2027.
“Our partnership with Ironman has been a tremendous success, contributing not only to the economic growth of our region but also in showcasing the Kennebec Valley as an ideal place for world-class events,” said Katie Doherty, president and chief executive officer of the Kennebec Valley Chamber of Commerce. “We look forward to continuing this momentum for this year’s event, and in the years to come.”
The course for the Ironman 70.3 Maine triathlon begins with a 1.2-mile swim in the Kennebec River. Athletes transition near the Maine Capitol building to the 56-mile bike leg and finish the course with a 13.1-mile run that traverses the Kennebec River Rail Trail, Augusta and surrounding communities.
“We applaud the businesses and community organizations in the region for embracing this opportunity,” said Sheila Brennan Nee, strategic director for the Maine Sports Commission. “Events like the Ironman 70.3 introduce Maine to people who might not have thought of visiting otherwise, and we often see athletes and families return to stay in our state, amplifying Maine as a four-season destination.”
Diplomacy Leads to Soccer
The soccer friendly in Portland will be the first international match for the Portland Hearts of Pine, which is celebrating its inaugural season in the United Soccer League.
The match is a direct result of Maine Governor Janet Mills’ trip to Atlantic Canada in June, during which she discussed hosting the international friendly match with Nova Scotia Premier Tim Houston during their meeting in Halifax.
“I am thrilled to welcome the Halifax Wanderers to Maine for this historic match with the Hearts of Pine,” said Mills. “I wish to thank Nova Scotia Premier Tim Houston for his gracious hospitality during my visit last month, which we look forward to extending to the Wanderers in August. I also thank the leadership of the Hearts of Pine for their extraordinary efforts to bring this match to Maine in support of stronger international ties.”
The Hearts of Pine play at 6,000–seat Fitzpatrick Stadium and sit eighth on the USL League One table. The Halifax Wanderers compete in the Canadian Premier League, the top tier of Canadian soccer, where they sit fourth on the table.
“Soccer has this incredible ability to unite communities, which is at the heart of everything our club does,” said Gabe Hoffman-Johnson, founder and chief community officer of Portland Hearts of Pine. “Maine and Nova Scotia are neighbors with generations of shared history, which is why we felt they were a perfect fit for our first-ever international friendly. We can’t wait to welcome the Halifax Wanderers and their supporters, create an electric atmosphere at Fitzpatrick Stadium, and hopefully start a tradition that brings our clubs together for years to come.”




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