Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]
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Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]
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American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]
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Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]
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NASCAR and hospitality agency Elevate will co-develop NASCAR’s new experiential premium hospitality program: NASCAR One, Fueled by Elevate. The multi-year partnership will see Elevate Experiences develop premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 tracks. This season, Elevate has delivered premium experiences for the Daytona 500, […]
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USL Championship soccer club Rhode Island FC has announced that its new stadium has been named Centreville Bank Stadium as the club is set to open the 10,500 capacity venue when it hosts San Antonio FC on May 3 at 4 p.m. The venue is part of a larger public-private partnership in downtown Pawtucket which […]
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The city of Rockford, Illinois, is taking its marketing to the Rockingham Speedway on April 19, as the destination’s logo and brand colors will be on driver Josh Bilicki’s NASCAR Xfinity Series car. The North Carolina Education Lottery 250 at “The Rock” will include the Rockford-branded car sponsored by Dan Block, owner of Rockford-based Insurance […]
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The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country. The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as […]
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The American Junior Golf Association has announced a multi-year partnership with ICL Academy, an online education platform which will provide junior golfers with a flexible academic experience while they pursue their golfing goals. The agreement builds upon an existing partnership that began in 2023. ICL Academy will serve as the presenting partner at five AJGA […]
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IHG Hotels & Resorts will be the official hotel partner of the British & Irish Lions Tour to Australia in June with six matches scheduled between venues in Brisbane, Melbourne and Sydney. The partnership builds a two-decade-long relationship with Rugby Australia as the Lions will be in Australia for the first time in 12 years. […]
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