Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Within a year’s time, more attention than ever will be focused on Levi’s Stadium in Santa Clara, California. With the Super Bowl coming in February and then six matches in the 2026 FIFA World Cup, the stadium recently unveiled $200 million in renovations as it welcomed hundreds of season ticket holders for “Levi’s Stadium Under […]
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The San Francisco 49ers, in partnership with PepsiCo, have announced the implementation of reusable cups at Levi’s Stadium. The initiative builds upon the venue’s sustainability reputation and expands on PepsiCo’s global efforts to advance sustainable packaging solutions while marking the company’s first reusable cup project with an NFL franchise. The reusable cups debuted during the […]
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The San Francisco 49ers have announced a multi-year partnership with NetApp, a data infrastructure company, to become a founding level partner for the NFL franchise. The brands will partner on silo-free data infrastructure to support 49ers business operations throughout the organization, starting with the reimagination of the fan experience at Levi’s Stadium. “When Levi’s Stadium […]
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Wrexham AFC, the club featured in the FX documentary “Welcome to Wrexham,” have announced the 2024 Wrex Coast Tour, which will see the men’s team return to the United States and, for the first time, Wrexham AFC Women travel stateside as well. The men’s first team, fresh from sealing their second consecutive promotion — into […]
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The NFL awarded Super Bowl LX in 2026 to Levi’s Stadium in Santa Clara, California, at its league meetings this week, the second time that the venue has hosted the league’s marquee game. The 2026 Super Bowl will take place 10 years after the venue hosted Super Bowl 50 in 2016, which saw the Denver […]
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The Mexican Men’s National Soccer Team will begin the road to Qatar with two visits to California in late September. El Tri will face Peru and Colombia ahead of the 2022 FIFA World Cup in Qatar as part of the “MexTour Sendoff Series” that will also include fan and media-facing events such as media day, […]
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Winning on the field is important to every team in the National Football League. But generating wins off the field is just as important to the local community. The San Francisco 49ers opened their new venue — Levi’s Stadium — in 2014 in Santa Clara, California. In addition to hosting 49ers games, the stadium welcomes […]
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The San Francisco 49ers were one of the few NFL teams that did not have fans at a single home game last season because of the pandemic, finishing the season with its last two scheduled home games being played in Arizona. This year the 49ers have been able to play to capacity crowds at Levi’s […]
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Being able to take what has been learned during the pandemic about cleaning and hospitality as part of the overall fan experience will be key going forward as more venues open up to full capacity throughout the summer and into the fall, panelists at a Host City Americas virtual event said this week. “It would […]
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The San Francisco 49ers have announced that Levi’s Stadium will be a cashless payment venue whenever fans are able to return to watch NFL action in Santa Clara, California. The 49ers also used the announcement to promote a multi-year partnership extension with Visa, making the move to only accept card or mobile payments for concessions, […]
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