Sports Facilities Companies to Operate East Texas A&M University Venue

East Texas A&M University has chosen Sports Facilities Companies to operate its new ssports facility which is set to open in fall of 2026.

SFC will oversee staffing, facility maintenance, programming, marketing and daily operations management. Beyond operations, SFC will collaborate with the university to lead a branding, naming and logo creation process.

With construction underway, the 65,000-square-foot sports venue will support the school’s new Division I status. Features of the new facility include approximately 2,500 stadium seats, two suites, four locker rooms, eight coaches’ offices, food and beverage services, two multipurpose press rooms, an adjacent hotel and an arcade and other family amenities.

“This new facility represents a significant milestone for our university and our community,” said East Texas A&M President Mark Rudin. “It reflects East Texas A&M’s commitment to excellence in athletics and student engagement. The Sports Facilities Companies’ expertise has been instrumental in turning our vision into a tangible reality and we cannot wait to see the profound impact this state-of-the-art venue will have on our students, athletes, and supporters for years to come.”

In addition to hosting athletics, the facility will serve as a community hub for the university and Northeast Texas region.

“We are honored to partner with East Texas A&M University to bring this dynamic sports facility to life,” said John Sparks, SFC senior vice president of venue management. “More than an athletic venue, this facility embodies the spirit of collaboration, excellence and vision that the university stands for. We aim to design a space that is a vital asset for the campus and the Northeast Texas community for many years to come.”