Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The NFL and immersive technology company Cosm have announced an extension of their partnership that will see Cosm continue to produce and distribute live games in shared reality at their venues throughout the 2025 season and beyond. This season, Cosm will again feature Thursday Night Football and Sunday Night Football, as well as an offering […]
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Within a year’s time, more attention than ever will be focused on Levi’s Stadium in Santa Clara, California. With the Super Bowl coming in February and then six matches in the 2026 FIFA World Cup, the stadium recently unveiled $200 million in renovations as it welcomed hundreds of season ticket holders for “Levi’s Stadium Under […]
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The San Francisco 49ers, in partnership with PepsiCo, have announced the implementation of reusable cups at Levi’s Stadium. The initiative builds upon the venue’s sustainability reputation and expands on PepsiCo’s global efforts to advance sustainable packaging solutions while marking the company’s first reusable cup project with an NFL franchise. The reusable cups debuted during the […]
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The NFL will offer seven “NFL Experience” events during the opening weekend of the season with gatherings in Manchester, U.K.; Berlin, Madrid, Mexico City, Rio de Janeiro, Toronto and Brisbane. The announcement comes ahead of NFL International Games across Canada, Mexico, the U.K., Germany and Brazil and the league’s upcoming game expansion into Ireland, Spain […]
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The Detroit Lions and Bundesliga club FC Köln have announced a multi-year partnership to expand the global reach of both organizations, deepen fan engagement in the United States and Germany and collaborate across sports, community and commercial platforms. The Lions and Köln will develop year-round initiatives including fan events and activations in both countries, including […]
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Experience Greater Green Bay has released the final economic impact report of the 2025 NFL Draft. Statewide, the total economic impact reached $104,789,486, surpassing the initial $94 million estimate. The event, held April 24–26 in and around Lambeau Field and the Titletown campus, created a total economic impact in Brown County of $79,917,186, nearly $60 […]
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One side is known for black and yellow, the other a mix of orange, green and red. One side was built on a reputation of steel and the other on a reputation of grit. More than 280 miles stretch from one end of the commonwealth (do NOT call it a state) to the other. Through […]
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The Bay Area Host Committee has announced a partnership with Visit Napa Valley — the official destination marketing organization of Napa Valley — and Napa Valley Vintners, a nonprofit trade association representing nearly 550 wineries. Through the partnership, Visit Napa Valley and Napa Valley Vintners will ensure that visitors to the Bay Area during Super […]
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New Orleans & Company has announced that Super Bowl LIX, which took place February 9 at the Superdome, generated $1.25 billion in total economic activity statewide. The data, produced by Louisiana Economic Development, showed that Super Bowl LIX more than doubled the impact of the 2013 New Orleans Super Bowl and ranked the 2025 edition […]
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Since flag football was approved to make its debut as an Olympic sport at the 2028 Summer Games in Los Angeles, there’s been one question on everybody’s mind: will NFL players be eligible? That answer is yes, as today the 32 NFL owners voted unanimously to permit the participation of its players at the Spring […]
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