Honda and USA Bobsled & Skeleton Form Official Partnership

Honda and USA Bobsled & Skeleton have announced a partnership that will be Honda the Official Premier Technology and Official Automotive Sponsor of the national governing body through 2030, including wind tunnel testing and advice in the design of sleds that will be used by U.S. athletes.

The partnership will leverage the HALO wind tunnel (Honda Automotive Laboratories of Ohio) in East Liberty, Ohio to provide engineering data, analysis and design input to ensure athletes and equipment are set up for optimal performance. USA Bobsled/Skeleton will also feature Acura logos on their sleds in both national and international competitions. Support will continue over the next five years at the World Cup and World Championship competitions, leading up to the Olympic Winter Games French Alps 2030.

“This partnership with Honda marks an exciting moment for USA Bobsled & Skeleton,” said Aron McGuire, chief executive officer of USABS. “Bringing together the precision, performance and innovation of Honda’s U.S. based engineering teams with the athletic excellence of our bobsled and skeleton athletes will give the USA team a distinct edge on the world stage.”

To deliver performance to USABS, Honda will rely on the same approach used in automotive development, matching the equipment to the athletes. Additionally, Honda is learning about the speed and extreme forces the athletes endure to help fine-tune their performances. Athletes will also spend time at HALO to study the aerodynamic impact they have on the sleds.

“We are thrilled to welcome Honda to the USABS family and we are grateful for the support of their U.S. engineers,” said Chris Fogt, head coach of the USA Bobsled Team. ” We are already seeing how Honda will apply its resources and technologies to advance the training and performance of USABS and can’t wait to see the results.”

“In skeleton, an athlete’s head, shoulders, arms, and leg positions are all imperative to aero and performance,” added Matt Antoine, head coach of the USA Skeleton Team. ” Time at Honda’s HALO wind tunnel will provide valuable feedback to our athletes about their sliding positions to allow them to optimize their results.”

Honda, which established its first U.S. operations in Los Angeles in June 1959, is the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games and upcoming 2026 Olympic and Paralympic Winter Games in Italy. As part of this support, the company will offer a wide range of Honda and Acura mobility products for usage throughout the Games, maximizing the use of electrified vehicles.

“In this, our 50th year of R&D activities in America, we are proud to help the USA Bobsled and Skeleton athletes in their pursuit of gold at the Winter Games and beyond,” said Larry Geise, executive vice president of Honda Development & Manufacturing of America with responsibility for the North American Auto Development Center. “In sports where sleds can reach speeds of over 90 miles per hour and the difference between first and last can be measured in fractions of a second, our Honda engineers are eager to apply their engineering skills and racing background to the USABS programs.”