Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
LIV Golf has announced a partnership with Fever that will see the tech platform will become the official global ticketing and demand generation partner for LIV plus an official partner of Fireballs GC team featuring major champion Sergio Garcia. This multi-year collaboration will have Fever’s platform used to discover and purchase access to LIV Golf […]
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Saudia has announced the signing of a partnership with the Esports World Cup Foundation, becoming the Official Airline Partner of the tournament that is currently taking place in Riyadh. “This partnership with Saudia is a key pillar in connecting esports fans and professionals to the Kingdom and in strengthening the international profile of the tournament,” […]
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Honda and USA Bobsled & Skeleton have announced a partnership that will be Honda the Official Premier Technology and Official Automotive Sponsor of the national governing body through 2030, including wind tunnel testing and advice in the design of sleds that will be used by U.S. athletes. The partnership will leverage the HALO wind tunnel […]
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The FIM World Supercross Championship has announced a multi-year partnership with global travel management provider Destination Sport Travel to manage all global travel requirements for competition staff, teams, suppliers and partners. The partnership comes as World Supercross recently announced a 2025 calendar featuring rounds across five continents, including Malaysia, Buenos Aires, Vancouver, the Gold Coast […]
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The PGA of America and American Airlines have announced a new multiyear partnership establishing American as the Official Airline of the PGA of America as well as the PGA Championship and Ryder Cup USA through 2027. The partnership will includes perks for AAdvantage members during the upcoming 2025 Ryder Cup, which will be held September 23-28 […]
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Visit Central Florida will be the destination partner for Welsh club Swansea City through the 2027–2028 season with the bureau’s logo on the sleeve for the team’s home, away and third kits for the duration of the agreement. “Our partnership with Swansea City has steadily grown over several years and we are excited to extend […]
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The United States SailGP Team has announced Amazon as an official sponsor and retail partner to create opportunities to bring the sport of sailing to a wider audience and to engage more fans. SailGP fans will be able to shop a collection of fashion and accessory items, including designs with Amazon Merch on Demand, in […]
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The Premier Lacrosse League and Women’s Lacrosse League have announced a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues while U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms (WLL). The partnership begins immediately with U.S. Bank branding and […]
Continue ReadingElevate Sports Ventures has announced the acquisition of RISE Group, a commercial services consultancy in the Middle East. This deal is subject to customary regulatory approval. The acquisition extends Elevate’s operations into Riyadh, Jeddah, Abu Dhabi, and Dubai, joining an established footprint across North and South America, Europe, Asia and Australia. Since its inception in […]
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Visit Detroit will be featured on the front of shirts for the men’s and women’s teams at Juventus starting next season as part of a partnership with the legendary Serie A club. Visit Detroit will serve as Juventus’ Principal Destination Partner, becoming the first active convention and visitors bureau to receive front-of-shirt branding for a […]
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